Most people now know that mobile website visitors are increasing exponentially. In fact, the numbers are staggering and growing every quarter. 70% of Americans are smartphone owners and data from Google suggests that smartphones are the most common starting place for online activities, with 65% of users beginning an informational search or online shopping task on their phone.
So, it has been surprising to me that the majority of websites I visit daily (and that is a LOT) don’t have a mobile-specific landing page. Even if the desktop site has a “lead capture” popup, it either A.) doesn’t resize for mobile (ahem, I’m talking to you Tim Ferriss!) or worse, B.) suppresses it for mobile devices; maybe because they know it doesn’t resize?
For many businesses, a lead capture popup is one of the main ways they are growing their business from their desktop website. Whether it’s collecting email addresses or liking a Facebook Page or whatever. But when it comes to their mobile website, they generally ignore those visitors.
Here are a few examples of mobile landing pages I have created. There are a few different strategies you can take depending on the type of business you have.
Even if your desktop website looks terrible on a mobile phone and you know it, at the very minimum you can have a single mobile landing page like one of these. Stop ignoring your mobile visitors.
Free Gift Mobile Landing Page
If you have a report or other type of information to give away (especially if you are already giving it away on your desktop), you should have something like this; something large and simple.
Tap To Call Mobile Landing Page
Anyone who receives a lot of phone calls should have a “tap to call” button front and center on their mobile landing page. After all, people are on their phone even when they are browsing the internet, right?
Sweepstakes Mobile Landing Page
Collect emails by giving something away. Be sure to list the winners somewhere like Facebook to help build social engagement.
Video Mobile Landing Page
If you have video, don’t be afraid to use it on a mobile page.
Discount Offer Mobile Landing Page
Offer discounts. If you really want to get fancy, use a page like this and have the visitor SMS text you. You could create an SMS list for all future sales/discounts.
Generic Message Mobile Landing Page
Again, even if you’re not ready to create a mobile website, create a single branded mobile landing page like this so that your visitors don’t end up on a non-optimized desktop site. Because if they do, they will go back to their search results and find one of your competitors who DOES have a mobile website.